![]() (4) Sport Obermeyer it involves the design production, and plan the sales and production demand and lastly (5) Retailers sell to the end consumers after purchasing from the company. The supply chain design of the Company goes with the flow of (1) Textile suppliers that print, dye and produces the line of fabrics (2) Apparel manufacturers that uses to cut, sew and assemble the clothes (3) Obersport material and production sourcing and also manages the distribution center. The supply chain design and strategy provides the operational strategy that converts the raw material into finished products.The company is using the Lead time variability design in its supply chain, which includes two important elements such as order lead time (to produce ad ship the products) and information lead time (processing and ordering of the products). ![]() The case provides the information that will help to determine the type of supply chain design and provide the recommendation in order to avoid the demand uncertainty and manage the risks in unplanned events. Then in 1985, the company started it’s outsource offshoring and introduced its manufacturing plants in Hong Kong and in China. The target market of the company is middle to high end consumers in the Skiwear market where the company can provide excellent price to value services in functionality as well as style. ![]() In 1992, the company generated sales of $ 32.8 million and gained the market share of 45% and 11% in the US market for Children and adults respectively. The company imported its raw material from Germany that will result in high quality performance clothing. ![]() was established in 1947 and founded by Klaus Obermeyer, started its operations in Aspen Colorado.The company used to produce stylish Skier’s clothing and achieved a highly competitive position in the US skiwear market. ![]()
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